Trusting Agency, Shifting Perceptions: Donor Motivations Behind Supporting Unconditional Cash Transfers in India

Trusting Agency, Shifting Perceptions: Donor Motivations Behind Supporting Unconditional Cash Transfers in India is a first-of-its-kind study on donor engagement with an Indian nonprofit that facilitates unconditional cash transfer (UCT) programs. Through in-depth, semi-structured interviews with donors and sector experts, the study aimed to uncover the diverse motivations and experiences that shape donor engagement with Project DEEP, a nonprofit organization that channels philanthropic resources and efforts towards UCT programs in India. This study offers fresh insights for Indian philanthropy on how it can extend support to social entrepreneurs as well as the government in integrating social innovations.